Purpose, Vision and Values
CF’s purpose is transforming communities for a vibrant tomorrow. It is our reason for being and a source of inspiration. CF Values are more than a poster on a wall. They are shared beliefs that guide our individual and collective behaviours and actions, shaping our One CF culture and enhancing our performance in alignment with CF’s purpose and strategic objectives. Achieving results is naturally important for us. It is also important how we get those results, through behaviours consistent with our CF Values. You will experience CF Purpose and Values in action the moment you walk in our properties: people who go above and beyond in their work, who have immense pride in their work and in CF and who want to make a difference - and do. This is our One CF culture, and it is a big reason why people love working here.
![[CF Welcome]](https://assets.cadillacfairview.com/transform/f4502f68-a6c7-4434-b034-edebbb2ed60b/Le-Germain-Toronto?io=transform:fill,width:1600&quality=80)
Purpose
Transforming communities for a vibrant tomorrow
Vision
Leaders in creating and cultivating exceptional places and experiences
Values
Aim Higher
We strive to exceed expectations
Own Your Expertise
We empower ourselves and each other
Collaborate Effectively
We bring the right people together to get the right results
Engage with Empathy
We objectively consider the needs of others
Embrace Change
We drive, learn from, and adapt to change
Building Excellence
One way we reinforce our Corporate Values is through our Building Excellence employee recognition program.
Building Excellence is a way for employees to recognize each other with points for major and everyday accomplishments that demonstrate our Corporate Values in action. Once you’ve been recognized, you can redeem your recognition points for a gift that is most meaningful for you.
Look to learn more about this popular program when you start with us.
