Founded in 1899 in Germany with the single promise of Immer Besser, a phrase meaning Forever Better, Miele is the world’s leading manufacturer of premium domestic appliances. 

The new Miele Experience Centre at CF Sherway Gardens opened on June 25th, and marks the company’s sixth location in Canada and second in-mall store. 

“The introduction of this new retail space presents an exceptional chance for us to showcase our innovative appliances to the residents of the West Greater Toronto Area, while inviting them to discover an exceptional customer experience while exploring the Miele Brand,” said Phil Angemi, Vice President of Sales of Miele Canada.

Their innovative retail store takes you on a journey through the entire Miele brand, showcasing appliances ranging from Miele’s cooking lines, launch appliances, coffee machines, vacuums, and cleaning and care products. In addition to showcasing Miele’s premium appliances, the Miele Experience Centre allows visitors to experience interactive product demonstrations led by expert sales associates.

Miele’s opening ceremonies included various appliance demonstrations along with exciting contests for guests to partake in.

The opening of the newest Miele Experience Center demonstrates the start of a partnership between the appliance brand and Cadillac Fairview, and hopes to enhance the brand’s engagement and accessibility to consumers.