A one-of-a-kind immersive art experience is open at CF Chinook Centre in Calgary.  Brought to Cadillac Fairview by Moment Factory, a Montreal-based international multimedia entertainment studio, the Mirror Mirror activation invites mall visitors to experience an immersive journey that combines light, words, original music and interactivity to create a sensory playground. Each movement brings the installations to life and visitors are guided through nine beautifully crafted rooms, each with their own unique installation.

“We are thrilled to be partnering with Moment Factory to deliver this one-of-a-kind, multimedia experience to guests of CF Chinook Centre,” said Darren Milne, General Manager, CF Chinook Centre. “We’re committed to delivering programs that inspire and entertain guests every time they visit our shopping centre and we’re excited for visitors to experience the magic of Mirror Mirror’s immersive installations.

Mirror Mirror is powered by Fever and due to an enthusiastic demand, the temporary activation has been extended until April 14th. 

“Building iconic destinations and unique and entertaining experiences is at the heart of what Cadillac Fairview does”, and “Mirror Mirror is a true reflection of how CF continues to offer memorable experiences that bring Canadians together and deliver entertainment every single time they visit.” - Andrea Nickel, Senior Director of Experience and Engagement at Cadillac Fairview

The immersive experience at CF Chinook Centre is the first in Alberta and the third edition of Mirror Mirror by Moment Factory after successful runs in Montreal and Australia.